29 Sep
The rise of South Korean garment enterprises, “viral” marketing
Posted in Uncategorized on 29.09.10
Core Tip: Now, the online word of mouth marketing — also called “viral” marketing (Viral Marketing) is a South Korean clothing company’s core propaganda.
Now, online word of mouth marketing — also known as “viral” marketing (Viral Marketing) is a South Korean clothing company’s core propaganda.
Because personal blog, microblogging, personal web pages, forums, and now very popular push-off and other kinds of information exchange methods developed completely before breaking the old model of marketing, the use of the Internet word of mouth for the brandpromotion and marketing, has become an emerging force.
Today, the rapid development of the Internet, two-way exchange of information environment, if you want to attract the attention of consumers, we can not rely on one-way advertising, but to use between Internet users and Internet word of mouth, so the effect is more apparent gain.
An industry official pointed out: “Through the exchange and communication line and then get the voice of experience, and any advertising are more unexpected than the effect, and with the use of smart phone (smartphone) increase in the number of enterprisescustomers should be attracted to the “viral” marketing in the past, this is a core element of successful brand. ”
In order to attract consumers to the “viral” marketing, the various enterprises are no longer confined to simple promotional activities, but induced the consumer directly through the blog or other Internet communication of the word of mouth to reach all kinds of brand informationand try to minimize the commercial atmosphere, so that there is no sense of exclusion of potential consumers.
“0to7″ children’s clothing brand in the company’s online shopping site has launched a branding campaign, if users in your blog or home page reprint of this activity will be selected among the 10 lucky people, each presented EverlandTickets 3.
Some companies increase online marketing specialist manpower, set up a special blog brand, to create a communications platform into the brand and consumer open window.To a children’s clothing brand, for example, in a special blog on its brand, not only the brand’s relevant content, as well as child care, child education, exchange of experience and knowledge of children’s washing introduced by these means to attract consumerswho pay more attention.