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Characteristics of the future of leisure clothing consumption will continue to clear, consumers pay more attention to brand and consumer experience; Apparel Products refinement, blurring the lines between the various categories. This is the China National Garment Association China National Garment current consumption trends judgments.
A new generation of consumer groups are most prominent feature is the generation growing up with fundamental changes have taken place, unlike the previous generation of consumer groups to work as hard, busy, they are more personal and ideological, clothing consumption, the pursuit of consumer behavior the comfort, convenience and personal image, to highlight the personality and fashion clothing requirements, more emotional than rational, clear style of its own way. From the lifestyle and consumption patterns can be seen, a new generation of consumers seeking more favor clothing casual fashion, not like the formality of dress, a great demand for personalized clothing. Therefore, the China National Garment Association believes that the future development of products from apparel trend point of view, the differences in the definition of goods will be gradually blurring, in the men’s, women’s, children’s clothing division, based on the suit, shirt, jacket product differentiation will gradually blurred.
At the same time, differences in clothing sales channel development, will also be driven by consumer demand continued to accelerate diversification, the current department stores, shopping malls, stores and other sales channels, increasingly fierce competition. Therefore, a new generation of consumer groups and professional consumer pay more attention to the case of experience, the retail enterprise to create differentiated brand, corporate positioning and target specific consumer groups, leading the way consumers access to meet their consumption needs and to meet its sales of consumer places, will become a trend.
In addition, the retailer through brand integration, shop in the decoration, product structure adjustment, service changes and other means, a clear corporate positioning level, build the brand image among consumers and the loyalty of target consumer groups, through the development of different drive sales growth. For example, to create high-quality and high-end department store consumption, characterized by fast fashion stores and other shopping centers, relatively cheap, relatively low selectivity of the supermarket to buy stores.