Analysis of these issues will we truly find that these problems have a common nature and the inevitable: that is our industry’s business model is a problem, is to be a big problem, the problem is the survival of the industry!Many employers have seen these problems, but not change, either because the business model make them successful, so holding the mode of death did not dare to change!Achievements of the brand experience can sometimes will kill you!Some in the market have an influence on the credibility of enterprises active compression line, take the initiative to break the market, reduce risk, they walk in before the storm front to make their brand reputation, industry reputation enhanced louis vuitton speedy 35dialogue with the dealer, and graduallyback the initiative!These enterprises and brand after experiencing the storm should live more healthy.
Third, the brand faced competition from local circulation
1, the times of development, in improving people’s living standards, men are just like underwear brand started as a bra, men underwear woman underwear bra is the inevitable trend oflouis vuitton speedy 30 development!Brand underwear will surely be taken away part of the high consumer group in the market!
2, underwear, warm, bras, socks and other industries as well as to the brand extensions of their corresponding increase in the underwear category products, our local small and medium enterprises in the short-brand driven, put down its own brand, to help them OEMto help them develop, and gradually their Distribution, and enter a wrong!
3, the Chaozhou-Shantou area unique casual pants have their price advantage, they are also learning progress, and price advantages to low, and their slogan: cheap is the last word!This section is our biggest enemy distribution box pants.
Fourth, the country’s macroeconomic direction: environmental health of our low-carbon high-tech industry is low value-added, labor-intensive, manual operation of the traditional industries, production completely surplus, survival of the fittest is inevitable, waiting for the national policy is kind of ignorance!
Fifth, the RMB appreciation, price rise of raw materials from time to time (international and domestic factors)
At present, our under the pressure of RMB appreciation in the U.S. and Europe, our business is export-oriented underwear is also very difficult to get rid of the nightmare that their profits are virtually reduced their bargaining power on the outer one rapidly reduced, so that an exportDomestic inevitable!
Many influential foreign trade enterprises, in order to survive, they will use the resources accumulated over the years, a last-ditch domestic market, we will be more fierce battle!
The problem of raw materials prices rose in recent years they have been burnt so many business owners, suppliers, prices rise hoarding like magic, and we have no bargaining power, and we rise in the market price of risk need to take more!
Sixth, China: a new generation of workers completely different!
Why are workers, not like 10 years ago the same?
Times have changed, the previous generation of workers is concerned that the economic interests of their loved ones, rather than their own future; now as we have seen, abundant labor resources, as before, obedient workers as before, a new generation of workers born in the family planning afterIn the rapid development of the economy grow, not just this generation to meet the basic survival, they have a higher pursuit and longing!
Our decision-makers: After 60 and 70, the majority grew up in poverty, the environment, they and 80, 90, after workers there is a huge ideological divide.Today’s young people are more concerned about their future and want to settle in large cities and look forward to engaging in interesting, high paying job, and our current business and factories so that young people leave rural areas find it difficult to properly integrate into urban life, living in rural areasoutside the city, which also determines the nature of our industry turnover higher than 10 years ago, a lot of times!The cost of our human resources will not stop rising!
The six plates determined that we need to redesign the business model, our industry has reached the extreme edge of collapse, we need to spend the winter in these sectors who together Baotuan!
The only way out is to change: innovative design of new business models!