Gucci announced that the fifth-degree Gucci Campaign to Benefit UNICEF charitable fund-raising event details. As in the past, this year’s planning continue to be during the Christmas and New Year festive season sales promotion as the core, introduced by Gucci Creative Director Frida Giannini designed the original series, was to more than 200 Gucci stores and exclusive Gucci.com sale.
Frida Giannini specially commissioned well-known writer and illustrator Michael Roberts, for the 2009 Gucci Campaign to Benefit UNICEF fund-raising planning, creative children’s books published in his 2004 masterpiece “Snowmanin Paradise” sequel. New work, called “Snowmanin Africa”, will be held November 16, 2009 to December 31 period in the Gucci stores and exclusive Gucci.com sale, pricing, 195 Hong Kong dollars. Gucci will donate all proceeds to UNICEF, children’s books to retail.
Due to Michael Roberts in the “Snowmanin Africa” a fascinating book inspired by the magical illustrations, Giannini of Gucci designed a series of exclusive accessories for the UNICEF fund-raising. Both the new medium on the Gucci Joy handbags, Roberts unique Quguai evolved into sophisticated graphics printing decals and light.
Ornaments designed with children’s books the story of the role of the image, whether it is hanging on the keychain or can be of any accessories on the pendant, each piece is not put it down. Series is more interesting and lively form printing of small leather products, including a wallet with wrist strap and zero wallet. Planning in this year’s fund-raising, a special version of the newly added gift cards in denominations of HK from 3000 onwards, also decorated with wonderful illustrations from the sale of children’s books.