This renowned French luxury group Hermes (Hermès) history is unprecedented. The company decided to launch a Chinese called “down” as a new brand.
First disclosed by the Capital.fr site, and after the French “tribune” confirmed the news that luxury goods group would like to take this change in the Chinese market backwardness.
Hermes International CEO Patrick Thomas Group, said, “will be up and down the brand Hermes is a tradition inherited a company with very Chinese characteristics, styles, materials, and technology.”
The company’s goal is to: introduce a relatively low price products, and grasp the opportunity to take full advantage of full development by 2010 China’s luxury market.
To ensure that the brand has elsewhere, and also for the reputation to consider, “down” the brand will sell the same in Paris. The company has a large department store and the related negotiations.