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Japan and South Korea to Europe and the United States Women’s fashion trends into maternity clothes elements of the world, to the popular price points to locate high-quality high-fashion clothing, which is Zephaniah – the industry’s first fast loading pregnancy fashion.

Zephaniah build China ZARA pregnant pregnant equipment installed version of the industry’s first fashion brand is fast
Fast Fashion (fast fashion in English) the concept of Europe from the last century, or as McFashion, he was taken McDonald’s (McDonald’s) and Mc, which means to fashion morph into “McFashion”, the popular and affordable luxury combination of changing fashion, the same as McDonald’s sale of “fashion” is the Fast Fashion purpose. Fast Fashion’s new (newness), popular (on trend), scarcity (scarcity) and cheap (great price) four core concepts meet the expectations of consumers around the world. Since 2006, fast fashion, global representative of the brand ZARA landing in China, the “fast fashion” brand of economic times rapidly in China rise, ZARA outside H & M, Mango, New Look, Topshop, Naf Naf and other international fast fashion brands have entered China market, local Chinese clothing, bags, shoes and other fast fashion brands have been “beautifully” fast fashion brand in China and foreign theater sounded the horn. The world’s most authoritative fashion forecasting and trend analysis of agency British WGSN predicts that in the next 20 years, the concept of fast fashion fashion industry will be the main theme.
For women during pregnancy can also be dressed as usual like nice jeans and YY, stylish and generous, or walk out of Office Park, so pregnant women can keep up with international fashion trends, and so this trend for each prospective Mummy easy to own, this is the brand concept of Zephaniah.
Zephaniah was originally Zhejiang girl fashion brands, surf clothing market for many years, accumulated a wealth of industry advantage. China in 2005 noted that the lack of fashionable maternity market immediately after the paragraph out of two maternity clothes – pregnant women through the washing of the Korean version of Dior jeans and T-shirts imitation test water Maternity. Test the water first battle, the first of more than 500 pieces of underwear for a listing will be looted. Elements of the original design of the international trends in maternity clothing is so popular in this order Zephaniah chairman Fang sigh. Zephaniah formally abandoned in 2006 pregnant women’s access equipment market, take the pregnant women fashion line, and previous pregnancy staggered installed brand competition, with fashion style, comfortable version of type, fine fabrics, exquisite workmanship and accurate price positioning deep by agents and consumers like and sought after, become pregnant installed on behalf of the brand.
Advisory body with a renowned research dialysis, pregnant women, domestic small fashion brand, excellent brand are extremely small, but with 80, 90 emerged after a large number of prospective Mummy, pregnant women, fashion is entering a golden age, because after 80 90 years after the material is grown in abundance generation, is the leading consumer fashion goods group, they are in the pregnancy period on the pursuit of beauty and fashion will follow the same warm when not pregnant “belly economic times,” the official arrival.
Zephaniah director from senior side was informed that Zephaniah last year in Milan, Italy, Hong Kong and the establishment of an information collection centers, aims to let products and fashion trends closely follow the international trend degree of integration. The next step will through Hangzhou, Shanghai, Nanning, Shijiazhuang, Harbin, Zhuzhou and Fuzhou in the core cities to accelerate market distribution marketing company, plans to 2015 stores nationwide 2000 target, do the Chinese pregnant installed version of ZARA.